Frequently Asked Questions
Osserva is a growth engine, pure and simple. We combine foundational branding (features and reviews) with powerful lead outreach.
Osserva combines two powerful growth engines to help our clients succeed:
- Reviews & Promotions — We leverage our network of publications, newsletters, and social media platforms to connect clients with reviewers and promoters. The unique thing about Osserva is that these reviews and features do not incur any additional cost on top of your Osserva membership. On average, clients get 1–3 introductions per month.
- Deeply researched leads — Available in our Growth package, we deliver leads researched by humans and enriched by A.I. These leads can be end buyers (typically B2B) or promotional (B2C). We also track them and provide actionable information to make outreach feel more natural.
Both growth engines can be fully automated. We spend countless hours ensuring proper sales techniques and messaging that works — but you can have as much or as little input as you prefer.
Yes. Our network of publications and newsletters has been pre-negotiated, so when an introduction is made on your behalf, you are no longer selling your service/product — the deal is already done.
Yes. We call this a “blitz.” You can work with our team directly and share your budget, what you’re looking to do, and for how long. We’ll tailor that blitz period to maximize results.
We find leads through a combination of manual anaysts searching and A.I. search tools. Even though we leverage A.I. for some tasks, we’ve found it can be quite bad at lead generation — so each and every lead is manually checked and verified before it’s delivered to you.
You can rest assured that every lead makes sense for what you’re trying to accomplish. No more time spent looking through lists.
Because cold-emailing works. Outside of our automatic deals, we highly recommend taking advantage of the leads we provide in our higher premium levels. You can set up email drip automation so that Osserva is always selling for you. Not sure what to send out? We can assist with that too based on historical results that work.
Everything. Once you upgrade to premium, you get a full window into the leads available to you. Leads in Osserva are deeply enriched, so we provide you with an unprecedented amount of data so that you have all the firepower to land your sales.
Actionable Insights are reasons for you to be reaching to someone. We highly recommend personalized emailing, as it has a higher response rate. The purpose of the platform is to focus on a small number of ‘perfect’ leads and to work those leads over time. We recommend emailing with a reason for reaching out:
“I noticed you were connected to Jeff Gergor on Linkedin, he and I…”
“I saw you were attending PAX conference in March…”
“Congratulations on the new development deal in Austin, a friend of mine sent me the article…”
Think of these emails as a way to establish an initial response which can then lead into an eventual call. It’s all about
establishing rapport.
We are the Grow Anything Platform for a reason. Osserva has powerful leads and promotional foundations for B2B, and wide reaching power to push B2C. In addition, Osserva is great for book reviews, video game releases, courses, anything that needs to find an audience to sell to.
Every business is different and has specific needs. Osserva is tailored to be flexible with all avenues of growth. However, fundamentally everyone is trying to find the same thing, and that is the right person(s) to buy their product/service. class="highlight">Osserva does this with minimal effort from you.
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